Our Guiding Principles

Our objective – What we want to achieve.

We improve quality of life across the globe with our innovative home appliances, exceptional brands, and superior solutions.

Our motivation – What drives us.

We want to be the first choice for consumers worldwide. We grow responsibly and contribute to protecting our natural resources.


Our strategic focal points – What will help us succeed.

Our strengths – What makes us unique.

Our values – What we build upon.

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