BSH Hausgeräte GmbH is one of the world’s leading companies in the sector and the largest home appliance manufacturer in Europe. To be the first choice for consumers worldwide drives the company and its employees. BSH aspires to improve the quality of life for people with its exceptional brands, high-class products and superior solutions.
Alongside the global brands Bosch and Siemens, as well as Gaggenau and Neff, the brand appliance brand portfolio includes the local brands Thermador, Balay, Profilo, Constructa, Pitsos and Coldex. While the global brands are aligned to their respective target groups practically everywhere in the world, the local BSH brands each maintain a strong local relationship to the consumers. In combination with valuable digital services from the Ecosystem Brand Home Connect and Service Brands like Kitchen Stories BSH aims to become a true Hardware+ company.
BSH is a trademark licensee of Robert Bosch GmbH for the Bosch brand and Siemens AG for the Siemens brand.
Founded in 1967 as a joint venture of Robert Bosch GmbH (Stuttgart) and Siemens AG (Munich), BSH has been 100 percent owned by Bosch Group since January 2015. In its over 50 years of history, BSH has grown from a German exporter into one of the world’s leading home appliance manufacturers. With around 58,000 employees worldwide, BSH reached revenues in 2019 of around 13.2 billion euros. BSH produces the entire range of modern home appliances at 40 factories worldwide. The product portfolio ranges from cookers, ovens and extractor hoods, dishwashers, washers and dryers, fridges and freezers to small appliances such as vacuum cleaners, coffee machines or food processors.
The ongoing digitalization creates ever more complex demands on home appliances. In order to meet the constantly evolving consumer needs, BSH will transform itself from a supplier of home appliances to a company that offers personalized digital functions, services and content in addition to home appliances.
With Home Connect, BSH offers a cross-brand platform as the basis for a rapidly growing ecosystem of connected home appliances and consumer-centric services for a special future experience in the kitchen.
The consumers and their needs are at the center of all of BSH’s developments. Therefore, BSH tests prototypes and products in user experience labs, under real-life conditions in all phases of development together with consumers. The results are thus constantly incorporated into the development of new home appliances and solutions. In this way, BSH can precisely meet the different needs of consumers: innovative and high-class home appliances characterized not only by design, user friendliness and energy efficiency, but also additional digital benefits.
The individual strengths of the employees, their motivation, their technical qualifications and the strong, shared values are the key success factors for BSH.
BSH therefore promotes the development of its success according to their ambitions and potential, and offers a modern and agile working environment. BSH has continuously expanded its global network of employees over the last few years and is an open-minded company that values and fosters diversity: BSH employees on all five continents contribute a wide variety of perspectives and experiences, and are the basis for high-class products and solutions.
In 2019, the independent Top Employers Institute awarded the coveted international “Top Employer” title to BSH in multiple countries.
As of March 2020
Here you find further information concerning revenue, employees as well as research and development.
40 production sites in Europe, the USA, Latin America and Asia, and a strong network of nearly 80 sales, production, and service companies in around 50 countries are a strong foundation for BSH’s consumer-oriented business model.
At the end of 2019, BSH employs more than 58,200 people worldwide (including apprentices).
BSH remains the leading home appliance manufacturer in Europe in 2019.
BSH has been able to reduce the energy consumption with energy efficiency projects by 50,2 million kWh.
BSH holds its own in a difficult competitive environment in 2019 and, with sales of €13.2 billion, almost reaches the previous year’s level.
Focus on digital technologies: At 5.4 percent of total turnover, R&D spendings in 2019 exceeds the record level of the previous year.
Facts and Figures.